My Work

Responsibilities

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Sales Weekly Update - Channel Manager, Editor

Distributed to nearly 13,000 global Sales professionals and leadership on a weekly basis, I am responsible for the execution of our main global newsletter to keep Sales informed and educated on initiatives across the enterprise. I serve as communications expert to edit content to ensure the right content goes to the right audience at the right time.

• The impact: Achieved channel all time high open rates (~81%) and read rates (~60%)

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Sales Manager Headlines - Channel Manager, Editor

Distributed information on high-priority company initiatives to global Sales Leadership (Managers, Directors, VPs, SVPs) on a weekly basis. I developed slides from a Sales leader's perspective that they could then share with their team. 

• The impact: Improved channel effectiveness resulting in a 22% increase in read rate and a 15% boost in open rate.

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Officer Communications - Communicator

Developed and distributed messaging on behalf of FedEx executive leadership to communicate updates to their teams.

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Ad hoc Communications - Communicator

Authored, edited, and distributed information to select groups of Sales based on customer impacts. Edited complicated messaging to reduce complexity and drive desired action by recipients.

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Projects

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Channel Planning Call

Developed and implemented an organization-wide cross-functional call to reduce siloed work, increase collaboration, and combat inefficiencies.

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Email Technology Vendor Onboarding

Identified an opportunity to increase efficiency across the global Sales Communications team by switching from an outdated email vendor to a new vendor. Evaluated multiple potential vendors, developed a business case, and presented and received leadership approval on transition to new vendor.